Set Sail on the USS University – Scott Galloway’s new article

“Think about this. Next month, as currently envisioned, 2,800+ cruise ships retrofitted with whiteboards and a younger cohort will set sail in the midst of a raging pandemic….Why are administrators putting the lives of faculty, staff, students, and our broader populace at risk? The ugly truth is many college presidents believe they have no choice. College is an expensive operation with a relatively inflexible cost structure….While some universities enjoy revenue streams from technology transfer, hospitals, returns on multibillion dollar endowments, and public funding, the bulk of colleges have become tuition dependent. If students don’t return in the fall, many colleges will have to take drastic action that could have serious long-term impacts on their ability to fulfill their missions….That gruesome calculus has resulted in a tsunami of denial.”

Read Professor Galloway’s article here.